Digital Bar logo

UK Car insurance usability overview

Dec 2022

Over half of UK car insurers score 84%+ in usability tests

Over half of UK motor insurer brands surveyed in recent DigitalBar assessments achieved a usability score of over 84%, with Hastings Direct coming out tops at 96%. It's clear Hastings Direct has invested significantly in their quote & buy experience, scoring high across all DigitalBar test categories. Other car insurer brands are doing good things too, but Hastings leads the pack, on a par with the UK aggregators.


For bespoke, in-depth usability reports, don't hesitate to get in touch with the DigitalBar team or contact Pancentric Digital directly. Preferential rates are available for Corporate and Enterprise DigitalBar subscribers. Assessments can be undertaken for any lifecycle journey as well as prototype journeys. Design, prototyping and user testing services are also available from Pancentric.