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Insights & tools available from DigitalBar

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Digital capability rankings

For 10 years, the team behind DigitalBar have been researching the customer-facing digital capabilities of leading UK insurers.  Access current information on your brand, where you compare to your peers and see key insights into areas to improve your customer-facing digital journeys.

Across Quote, Servicing, Claims and Customer Interaction, see where insurers are providing digital services to the end customer.  

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UX Scoring

DigitalBar is unique. No other service provides an independent metric of UX standards in the Insurance Sector where one Insurer Brand's online product journey can be compared usefully to another Brand's on the same terms. An apples to apples comparison.

DigitalBar UX benchmarking is provided by usability experts Pancentric Digital and scores leading Insurer Brands on 50+ areas across 5 key criteria; design scheme, task orientation, interactivity, data entry, help & error tolerance, plus a reviewer's score.

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Customer journeys showcase

Over 7,500 online journeys across the customer lifecycle are assessed as part of our ongoing benchmarking of Insurers. 

See these journeys showcased on DigitalBar with our 'quick review' carousel presentation of digital screens and option to download images for internal presentations.

Regularly updated. Saves you significant research time.

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250 Insurer brand comparisons

Do you want to build a rapid understanding of specific brands and how their digital capabilities compare in each of the General Insurance product areas? With DigitalBar, you can see an overall digital capability score for each brand with an aggregation of their digital approach for each product area and 'at-a-glance' RAG views of digital capability, easily compared across insurers' brands.