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Digital Capability Rankings

With new updated scores for Q4 2023

Select a product to view scores and rankings

Within each of the products below, find detailed insights into the digital capabilities of each insurance brand operating that product. Each digital capability has a score attached and some have been weighted more heavily based on having a customer first digital approach. 

Home Insurance

Large insurance brands, retail partners, banks and insurtechs are assessed across the full policy lifecycle. 10+ digital capabilities are scored from Q&B through to Claim, plus account servicing and customer interactions.

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Top 5 Insurers

1 Admiral 66%
2 Aviva 64%
3 Halifax 62%
4 Swiftcover 52%
5 LV 51%

Car Insurance

Over 25 Car Insurance brands have their digital capabilities assessed in the DigitalBar rankings. Insurers, Car Manufacturers, Banks, Retail Partners and Insurtechs are scored across 13 digital capabilities.

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Top 5 Insurers

1 Aviva 75%
2 Ageas 72%
3 Admiral 66%
4 1st Central 60%
5 Elephant 58%

Pet Insurance

Leading 10 Pet Insurers (Dog and Cat) analysed across 12 different aspects of the customer journey, from Quote through MTAs, Renewals and Claims to customer engagement. 

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Top 5 Insurers

1 Napo 72%
2 ManyPets 69%
2 PDSA 69%
4 Waggel 66%
5 Every Paw 59%

Travel Insurance

We cover the leading 12 Travel Insurance brands, which are analysed across the full customer digital journey, covering over 12 different criteria to understand digital capability.

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Top 5 Insurers

Coming soon...

Over the coming weeks, additional product categories including Cycle and Renters will be launched.  Check back here to see the top 5 insurers in each of these categories, and access the in-depth capability and usability scores.

Additionally, look out for in-depth information on specific areas of the customer journey, including details of how customers move from PCWs to Quote pages, how marketing consent is captured and details of payment journeys.  All part of your DigitalBar subscription.  If you want early access to this, contact the team today. 

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